Independent insight
for complex
automation decisions.
We advise operators, technology companies and investors on warehouse automation, robotics and supply chain technology.
Trusted by leaders across the industry
Who we work with
Operators
Retailers, manufacturers, distributors and 3PLs deciding whether to automate, what to buy, and how to get it running.
Technology companies
Product, positioning and pricing built around how this market buys, rather than how vendors wish it did.
Investors
Diligence on the technology, the competitive market, and how vendors perform in the real world.
Independent advice built around
what is best for your operation.
The EMP perspective
Just because you can automate something, doesn't mean that you should.
It depends on the operation, the strategy and the economics. Sometimes automation is the best fit. Sometimes we identify process changes that deliver similar value.